Privacy policy

Privacy Policy – Yugen Factory

Last updated: 26 August 2026

Yugen Factory (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard your data when you visit or purchase from our website.

1. Data Controller

For GDPR and applicable data protection law purposes, the data controller is:

  • Company Name: Yugen Factory

  • Registered Address: La Ciudad Elche, Ptda. de la Hoya, Polígono 1 Nº19, Bajo, 03294 La Hoya, Alicante, Spain

  • Email: info@yugenfactory.com

  • Phone: +34 658 348 895

2. Personal Data We Collect

We collect and process the following categories of personal data:

  • Identity Data: Name, surname.

  • Contact Data: Email address, telephone number, shipping & billing address.

  • Transaction Data: Order details, purchase history, payment confirmation records.

  • Technical Data: IP address, browser type and version, time zone setting, operating system, device information.

  • Usage Data: Information about how you navigate and interact with our website.

  • Marketing Data: Your preferences for receiving communications and consent records.

3. How We Collect Your Data

We collect personal data when you:

  • Place an order or purchase products on our website.

  • Create a customer account.

  • Submit an inquiry or contact customer support.

  • Browse our website (via essential and non-essential cookies/analytics tools, subject to your consent).

4. Legal Basis for Processing

We process your personal data under the following legal bases pursuant to Article 6 of the GDPR:

  • Contractual Necessity: To process, fulfill, and deliver your orders.

  • Legal Obligation: To comply with tax, invoicing, and statutory accounting laws in Spain and the EU.

  • Legitimate Interest: To maintain website security, prevent fraudulent transactions, and improve store functionality.

  • Consent: For marketing communications and deployment of non-essential tracking cookies.

5. How We Use Your Data

Your personal data is used to:

  • Process payments and deliver orders to your specified address.

  • Send order status updates, shipping tracking information, and invoice receipts.

  • Provide customer support and respond to inquiries.

  • Improve website navigation, security, and user experience.

  • Send newsletter or promotional emails (strictly when explicit consent has been given).

6. Third-Party Data Processors

We share data with trusted third-party service providers solely to operate our e-commerce business:

  • Store Infrastructure: Shopify (hosts and operates the store platform).

  • Payment Processing: Stripe, PayPal, Klarna, Apple Pay, Google Pay, and Shopify Payments (secure payment collection).

  • Logistics & Carriers: DHL, Correos, FedEx, UPS, or local freight providers (order delivery).

  • Analytics Tools: Google Analytics (analyzing website performance and user traffic).

All third-party processors operate strictly under our instructions, are bound by data processing agreements, and comply fully with GDPR requirements.

7. International Transfers

Some of our third-party service providers (such as Shopify or Google) may transfer or store data outside the European Economic Area (EEA). Whenever such transfers occur, we ensure standard contractual clauses (SCCs) approved by the European Commission or equivalent adequacy frameworks are in place to safeguard your data.

8. Cookies & Tracking Technologies

We use cookies to:

  • Ensure core website functionality and shopping cart performance.

  • Analyze store traffic and user interaction via Google Analytics.

  • Remember your language and regional preferences.

Non-essential cookies (such as analytics or marketing tags) are deployed only after your explicit consent via our cookie consent banner. You can manage or withdraw your consent at any time through your browser settings or the cookie preferences banner.

  • Google Analytics Data Retention: Configured to automatically expire after 14 months.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

  • Order & Transaction Data: Retained for up to 6 years to comply with Spanish statutory tax, accounting, and legal requirements.

  • Marketing Data: Retained until you withdraw consent or click the unsubscribe link.

  • Analytics Data: Retained according to our configured retention settings (14 months).

10. Your Rights Under GDPR

Under EU General Data Protection Regulations, you hold the following statutory rights:

  • Right of Access: Request a copy of the personal data we hold about you.

  • Right to Rectification: Request correction of inaccurate or incomplete data.

  • Right to Erasure ("Right to be Forgotten"): Request deletion of your data when it is no longer required for contractual or legal compliance.

  • Right to Restrict or Object: Object to or restrict processing of your personal data.

  • Right to Data Portability: Request transfer of your data to another controller in a structured, machine-readable format.

  • Right to Withdraw Consent: Withdraw consent for marketing or non-essential cookies at any time by clicking the "Unsubscribe" link in any promotional email or by contacting us directly.

You also have the right to lodge a complaint with the Spanish Data Protection Supervisory Authority:

Agencia Española de Protección de Datos (AEPD) — www.aepd.es

11. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss, alteration, or disclosure, including secure servers and SSL encryption for sensitive checkout and payment data.

12. Third-Party Links

Our website may contain links to external sites (such as social media pages or partner platforms). We are not responsible for the privacy practices or content of third-party websites.

13. Updates to This Policy

We reserve the right to update this Privacy Policy periodically to reflect changes in legal requirements or operational practices. Any updates will be published on this page with an updated date.

14. Contact Us

For questions regarding this Privacy Policy or to exercise your GDPR rights, please contact us:

  • Email: info@yugenfactory.com

  • Phone: +34 658 348 895

  • Address: Yugen Factory, La Ciudad Elche, Ptda. de la Hoya, Polígono 1 Nº19, Bajo, 03294 La Hoya, Alicante, Spain